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Platform Fees and What You Actually Keep

The sale price is not what lands in your pocket. Here is how fees change the math.

Platform Fees and What You Actually Keep
Photo: Matt Moloney via Openverse (CC0)

The sale price is gross, not net

When a product sells, the price shown is not what you keep. Selling platforms and payment processors take their cut first, and what remains is your actual revenue on that sale.

Small percentages, real impact

Each fee is a modest percentage, which makes it easy to shrug off. But across every order, and stacked together, they take a meaningful bite out of margins that were already thin.

Factor them into pricing

The right response is to include expected fees when you price, so your target margin survives them. A price set as if fees did not exist quietly delivers less profit than you planned.

Compare channels honestly

Different channels charge differently. Knowing what you actually keep on each lets you compare them honestly, and decide where it is worth selling, rather than being swayed by the headline price alone.

Key takeaways
  • The sale price is gross; fees come out first
  • Small fees add up to real margin loss
  • Include expected fees when you set prices
  • Compare channels by what you actually keep
Julien Jimenez
Written by

Julien Jimenez

Julien Jimenez is an independent software builder based in Paris. He designs, ships, and operates focused SaaS products for small businesses and independent professionals. Read the full author page.

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